PROBLEM
Dr. Colbert wanted a brochure for his psycho-oncological practice, a specialty that counsels and nutures cancer patients. He had already hired another design firm, but he wasn't too pleased with the final results.

SOLUTIONS
• Use soft imagery and comforting colors, including softer-looking fonts.

• Use the brochure imagery of a butterfly being released to convey a "metamorphisis" or "transformation" from one period of a patient's life to another.

• The text needs to explain the many facets of his practice to new patients who do not yet fully understand the range of services offered.

• Since his practice caters to both males and females, the brochure needs to look "gender neutral", yet be beautiful and convey a therapeutic vibe.

RESULTS
Dr. Colbert is very happy with the design, and he can't wait to display them in his office.